Brazilian ex-footballer Ronaldo Luís Nazário de Lima is the new face of Bookmaker Betfair. Where in the Netherlands there is a ban for role models in gambling advertisements, this is still allowed internationally in many countries. Exactly 20 years after winning the World Cup in South Korea is the presentation of Ronaldo. After that tournament, he received the prize for best player.
Rivaldo, the former teammate of Ronaldo was already affiliated with Betfair. Together they became world champions in 2002. Now they are going to promote the Betfair brand together. That the deal is now settled is no coincidence according to SBC News. It coincides exactly with the twenty-year anniversary of the last World Cup title in Brazil.
South America is important for Betfair
It is no coincidence that the two Brazilians are connected to Betfair. The company focuses on the South American market. The Copa Libertadores, for example, is also sponsored by the well -known bookmaker.
The Copa Sudamericana, the second most important club tournament in South America and the top club Palmeiras also work together with the gokite.
Ronaldo says he thinks it is an honor to be Betfair's ambassador:
No role models in American advertisements
In the Netherlands it is no longer permitted to use role models from 30 June. Ronaldinho, Wesley Snijder and Sjaak Swart can no longer be seen in the American commercials.
This has no consequences for Betfair because they do not focus on the American market. They have no permit from the American Gaming Authority.
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